Honda Civic 2012 Let Your Intuition Take Over Campaign

Description: The centre piece  of this campaign was a 3-minute interactive web movie placed on a microsite involving the theft of the Civic where the viewer becomes the ‘star’ via Facebook profile capture which was incorporated at strategic points in the movie.

To drive the audience to the microsite, a 30s ‘making of’ TV commercial along with collaterals such as print ads, OOH, web banners and a countdown timer on the microsite were employed as teasers to generate further excitement while the launch event was done in a ‘movie premier’ style to tie up nicely with the campaign.

Interactive Web Movie

TV Commercial

Print Ad

Press Ad

Launch Event