Honda PCX Scooter Hello Blue Sky Campaign
Description: The Honda PCX Scooter makes a great companion when you’re cruising the great outdoors, hence we aimed to capture that feeling of enjoyment with this campaign. The idea originated from ELO’s catchy “Mr. Blue Sky” song which aptly describes a perfect day to get outside and enjoy the day, so we re-scored the tune with new lyrics to fit the TVC. In it, the blue sky/sunshine acts as a trigger for them to go riding.