Honda Insight Hybrid ‘I Have An Insight’ Campaign

Description: To launch the first of the new generation of Honda hybrids, an awareness campaign was done to try and change the mindset of the public towards conservation of the environment via the use of a hybrid car.

The integral part of the campaign was an activation activity that gave out free potted plants with the New Way Of Thinking campaign branding and getting the public to state their ‘insights’ on how to make a better world.

The campaign

Press Ad