Who Is The Cat?


Name: Vinod Divakaran

Add: 578, Whitton Avenue West, Greenford UB6 0EF, London, U.K.

DOB: 23rd April 1972

Nationality: Malaysian*
* I am eligible to work in the UK on a Tier 2 dependent visa 


Work Experience

2016 – 2019:  Filmstage International & Oxburgh Academy, Kuala Lumpur, Malaysia.

Position: Freelance Copywriter & English Teacher

Job Description: Working closely with the film director, I worked on a variety of FMCG brands for regional clients such as Wings Indonesia, Mayora, Maggi and Baba’s where our aim was to tell a story wherever possible. I also taught English to lower secondary students at a local private institution.


2013 – 2016: Havas Worldwide/Wizard’s Room, Kuala Lumpur, Malaysia.

Position: Senior Copywriter

Job Description: Further expanding my range of accounts to cover broadcasting, FMCGs and pharmaceuticals, I helped the team come up with many memorable campaigns including winning the Digi telecommunications pitch, where we overcame all the top agencies in the country.  


2010 – 2013: Dentsu Utama Sdn Bhd, Kuala Lumpur, Malaysia.

Position: Head of Copy

Job Description: I led the copywriting team and handled some social media content for a variety of accounts including Honda cars and motorcycles, Panasonic, WWF and Mamypoko baby products. I also took the lead on creative presentations to our clients while working closely with the creative team from Dentsu Tokyo for major campaigns.  


2008 – 2010: Milk & Co (formerly DDB International), Kuala Lumpur, Malaysia.

Position: Senior Copywriter

Job Description: This role gave me a chance to work with two of the top ECDs in the country on accounts including Volkswagen, F&N beverages, Malaysia Airlines, Tourism Development Board of Malaysia, ExxonMobil and Isuzu vehicles.


2006 – 2008 : DraftFCB, Kuala Lumpur, Malaysia.

Position: Copywriter

Job Description: I mainly worked on the Xpax (Celcom Prepaid) telecommunications account involving a high volume of ATL & BTL thematic and tactical campaigns.  I also worked on Isuzu vehicles (through which I won my first creative awards), S.C Johnson, CIMB Bank, and Telekom Malaysia.


2005 – 2006: Editions Didier Millet, Kuala Lumpur, Malaysia.

Position: Editor

Job Description: As one of the editors in this publishing house that produces illustrated general and reference books with focus on South East Asia, I primarily worked on the Encyclopedia of Malaysia – a 16-volume series which featured over 400 authors, the largest Malaysian collaboration in the history of reference publishing.


2002 – 2004: CD Advertising, Kuala Lumpur, Malaysia.   

Position: Copywriter

Job Description: My first copywriting job involved working on government and corporate accounts including The Ministry of Women, Family & Community Development, Telekom Malaysia, The National Heart Institute and The National Electric Utility LtdCD Advertising, Petaling Jaya, Malaysia.


2000 – 2002: Sun Media Corporation, Kuala Lumpur, Malaysia.

Position: News Journalist

Job Description: As a Newsdesk reporter at The Sun daily, I covered political and social issues nationwide. I also regularly contributed music and travel reviews to their weekly magazine. Highlights included my involvement in various investigative stories such as the pirate threat and the loan shark problem in the country.



One Show 2008 – Shortlist

Entry: Cargo Space (Collateral/P.O.P)

Client: Isuzu Malaysia Sdn Bhd


Adfest 2008 – Finalist

Entry: One Breath Wonder (Radio)

Client: Isuzu Malaysia Sdn Bhd


Kancil Awards 2008 – Merit

Entry: Max Reflection (Ambient)

Client: S.C Johnson Sdn Bhd


Kancil Awards 2007 – Merit

Entry: One Breath Wonder (Radio)

Client: Isuzu Malaysia Sdn Bhd



2015 – University Of Cambridge/British Council, Kuala Lumpur, Malaysia.

Certificate in Teaching English to Speakers of Other Languages (CELTA)


2005 – London Metropolitan University, London, U.K.

Advanced Certificate in Advertising


1995 – University of Sheffield, Sheffield, U.K.

Bachelor of Science, Mechanical Engineering



Lakshmi Mohan – Creative Consultant, Intermail Copenhagen (Ex-ECD at DraftFCB Malaysia).

Tel: +60 13 339 9980              email: Lakshmi.mohan9@gmail.com

Khor Kok Yang – Executive Creative Director, Tomoro Creative (Ex-ECD at Havas Worldwide, Kuala Lumpur, Malaysia).

Tel: +60 16 361 0151              email: yang@tomorocreative.com